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Why SportsKey?

If you've been with us from our early stages as a company, you're probably familiar with us as Bookapitch. Recently, we've rebranded to SportsKey – here's why.


Billions of dollars are spent every year on building and maintaining sports facilities all around the world. But many of these facilities are not used and lie idle during the day. Meanwhile, global obesity levels are rising, and more and more people are not taking exercise.

One key reason for this is because a lot of people can’t find and book their local sports facilities. We aim to fix this by making it easy for venues such as schools, councils, clubs, and communities to manage and promote their sports facilities online. That way you spend less time on admin, you start earning more revenue, and more people can get out and play sport. Everybody wins.

We wanted a name that reflected our role in helping you to unlock the potential of your sports facilities.


That's where the name SportsKey came from.


Besides the new name and colours, we're still the same software you know and love. We hope you love our new brand as much as we do.


We’re on a mission to help 20 million people play sport by 2024 through our user-friendly software. Join us and try it out today 👉book a demo here.