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To help the world to play more sport.


It's our mission to help 20 million people play sport by 2024 because we make it easy for our customers to move their sports facilities online.


Billions of dollars are spent every year on building and maintaining sports facilities all around the world. BUT many of these facilities are not used and lie idle during the day. Meanwhile global obesity levels are rising and more and more people are not taking exercise.


One of the key reasons for this lack of exercise is because people can’t find and book their local sports facilities. At SportsKey, we aim to fix this problem by making it easy for our customers to move their sports facilities online


Our easy to use software makes it simple for venues to manage and promote their sports facilities online. This results in a dramatic reduction in admin and increased revenue for the venue and more people playing sport.

Meet our leadership team.


Craig Bewley

Chief Executive Officer

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Craig co-founded SportsKey out of a passion for sport. He has a strong track record of starting and growing businesses in both the Sporting and Academic Sectors over the past 19 years. He is passionate about making the best sports facility software so that more people can play sport.


Thilo Rusche

Chief Technical Officer

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Thilo leads the technology team responsible for product development and engineering infrastructure. He has 20 years experience developing software for technology companies in Germany, the US and Ireland. He’s bringing his expertise to SportsKey to create an online sports booking system and management software that is easy to use for everyone involved!


Hugh Gill

VP of Sales

  • LinkedIn

Hugh leads the team for our national and international sales. He once represented Dublin GAA at senior level and has also picked up a few All Ireland Club medals with his club St Vincent’s, so he knows his way around a sports facility.

Ready to move the booking of your sports facilities online?